- The P.O.P Solution Integrates Programmed Micro LEDs and Touch Sensor into Banners to Bring Brand Messaging to Life and Engage Retail Shoppers
VANCOUVER, British Columbia (PRWEB) August 07, 2019
CAPTIVA Innovations (CAPTIVA), the world’s first flexible electronics LED banners solution provider, announced today the launch of its interactive LED eBanners for Lise Watier’s innovative lipstick marketing campaign.
Lise Watier is a subsidiary of Groupe Marcelle Cosmetics, the largest cosmetic manufacturer in Canada. The deployment was launched at 50 select retail locations across Canada last month.
The mandate for the Lise Watier campaign was not only to attract attention and draw-in audiences but most importantly to engage them through a fun interactive module that would increase brand awareness, leave a lasting impression, and ultimately drive sales. The result is a highly sophisticated, yet easy to operate, LED beauty wheel in the form of a retractable banner – customers simply touch the PLAY button on the Lise Watier banner to stop the racing LED lights, and discover their prizes.
“The beauty shopping experience has evolved and consumers are looking for new ways to connect with brands they love. Groupe Marcelle is constantly looking for innovative ways to enhance our brands’ shopping experience. Easy to operate, the eBanners were a turnkey tool to deploy innovation at several retail locations and fully aligned with the Lise Watier in-store experience: fun, engaging and authentic,” said Bruna Bressane, Trade Marketing Manager for Groupe Marcelle.
CAPTIVA’s flexible and versatile LED eBanner product can be programmed to create a wide range of lighting effects, and customized to be produced in various sizes and shapes lending itself to a variety of truly unique applications, including ceilings displays, curved surfaces, integrated into End Caps and POS displays, and in the case of the Lise Watier deployment, adapted to fit into retractable banner stands that are powered by a battery pack.
The award-winning technology behind CAPTIVA is a breakthrough concept developed by TF Massif – extra large area flexible electronics banner material with embedded LED circuit lighting and sensors.
“Until now, CAPTIVA’s LED eBanners were mostly deployed at events and trade shows in the US and Europe. As a BC-based Canadian company, we are thrilled to have the opportunity to partner with a forward-thinking company such as Groupe Marcelle to not only introduce our offering to the retail industry but also the Canadian market,” said Judith Stewart, CEO, Captiva Innovations.
In today’s digital world, innovation, differentiation and engagement are the keys to retail and event marketing – CAPTIVA offers a completely new, large-format signage solution that blurs the line between print & digital and provides opportunities to create distinctive marketing campaigns through smart printed media.
About CAPTIVA Innovations:
CAPTIVA Innovations (CAPTIVA), a subsidiary of TF Massif, is the world’s first technology solution provider that enables wide format print shops to leap into the new digital world and produce smart and illuminated electronic banners using existing large format manufacturing platforms. CAPTIVA provides a turn key solution for the seamless production of smart LED eBanners, posters and signs to attract and engage audiences, reinforcing branding through a unique, interactive medium. For more information on ordering LED eBanners, becoming a reseller or joining our Manufacturing Partner Alliance, visit us at https://captivainnovations.com.
About Groupe Marcelle:
Located in Montréal, Quebec, Groupe Marcelle is the Canadian leader in the cosmetics industry. With the highest standards of quality and excellence, Groupe Marcelle develops, manufactures, and distributes skin care and makeup products, as well as accessories, under a portfolio of four distinct brands: Marcelle, Lise Watier, Annabelle and CW Beggs and Sons.
About Lise Watier:
Since its inception, Lise Watier Cosmetics has continuously evolved while still holding true to its core values of quality, innovation, and diversity. A paragon of the beauty industry, it specializes in the production and distribution of prestige cosmetic, skin care and fragrance products, many of which have become essentials in the makeup bag of thousands of women across Canada and the world.
In February 2016, Lise Watier Cosmetics joined Groupe Marcelle Inc. to become the largest Canadian company in the beauty industry. Groupe Marcelle’s vast expertise in research and development and its modern manufacturing facilities provide even greater resources and opportunities for the Lise Watier brand to launch creative and innovative products that surpass the highest expectations of today’s women. Together with Groupe Marcelle’s other renowned brands, Lise Watier Cosmetics employs almost 350 people and distributes some 450 products to over 1500 points of sale across Canada, as well as online across North America.